Privacy Policy

This Privacy Policy explains how The Craftionals (“we”, “us”, “our”) collects, uses, and protects personal data submitted through this website at thecraftionals.com. We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this policy carefully. By using our website or submitting an enquiry, you acknowledge you have read and understood how we handle your personal information.

1. Who We Are

The Craftionals is a UK-based custom printing and design business. We are the data controller for personal data collected through this website. If you have any questions about how we handle your data, you can contact us at craftionals@gmail.com.

2. What Personal Data We Collect

We collect personal data that you voluntarily provide to us when you use our contact, quote, or design enquiry forms. This may include:

• Your full name
• Your business name
• Your email address
• Your phone number
• Your postal address (for delivery of orders)
• Files you upload (artwork, logos, reference images)
• Details of your enquiry, order, or design brief

We may also collect technical data automatically when you visit our website, including your IP address, browser type, pages visited, and referring URLs. This data is collected via server logs or analytics tools and is used only in aggregate form to improve our website.

3. How We Use Your Personal Data

We use your personal data for the following purposes:

• To respond to your enquiry or quote request
• To prepare and send a digital proof for your order
• To process and fulfil your order
• To communicate with you about your order, including updates and dispatch notifications
• To send you a digital proof for approval before production
• To improve our website and services
• To comply with our legal obligations

We do not use your personal data for automated decision-making or profiling. We do not sell, rent, or share your personal data with third parties for marketing purposes.

4. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

• Contract performance: when you place an order or enter into an agreement with us, we need your data to fulfil that agreement.
• Legitimate interests: to respond to your enquiries and improve our services, where our interests are not overridden by your data protection rights.
• Legal obligation: where we are required to process data to comply with a legal requirement, such as financial record-keeping.

5. Sharing Your Data

We may share your personal data with the following third parties, only to the extent necessary to provide our services:

• Resend (resend.com): our email delivery provider, used to send enquiry confirmation emails and communications. Resend processes email data on our behalf.
• Delivery and courier services: your name and delivery address are shared with our courier or postal provider to fulfil your order.
• Payment processors: if you pay online, your payment data is processed by a third-party payment provider. We do not store full payment card details.

All third-party processors are contractually required to handle your data in accordance with UK GDPR. We do not transfer your personal data outside the UK or EEA without appropriate safeguards in place.

6. Data Retention

We retain your personal data for as long as necessary for the purposes described above:

• Enquiry data: retained for up to 24 months from the date of enquiry, to allow for follow-up orders or queries.
• Order data: retained for 7 years in accordance with UK financial record-keeping requirements.
• Uploaded artwork files: retained for up to 12 months after order completion, to facilitate reorders. Files may be deleted earlier on request.

When data is no longer required, it is securely deleted or anonymised.

7. Your Rights Under UK GDPR

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access: you can request a copy of the personal data we hold about you.
• Right to rectification: you can ask us to correct inaccurate or incomplete data.
• Right to erasure: you can request that we delete your personal data, subject to certain legal exceptions.
• Right to restriction: you can ask us to restrict how we use your data in certain circumstances.
• Right to data portability: you can request a machine-readable copy of data you provided to us.
• Right to object: you can object to our processing of your data where we rely on legitimate interests.

To exercise any of these rights, please contact us at craftionals@gmail.com. We will respond within one calendar month.

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.

8. Cookies

Our website may use essential cookies to enable basic site functionality. We do not currently use tracking cookies or third-party advertising cookies. If we introduce analytics or marketing cookies in the future, we will update this policy and seek your consent where required.

9. Data Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. Our website uses HTTPS encryption. Uploaded files are handled securely and are not publicly accessible.

No transmission of data over the internet can be guaranteed to be completely secure. If you have concerns about the security of your data, please contact us.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The date at the top of this page indicates when the policy was last updated. Continued use of our website after any changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

• Email: craftionals@gmail.com
• Website: thecraftionals.com